SB Independent: Team Powers Validation Ale in Santa Barbara
ByΒ
Wed Sep 07, 2022 | 1:54pm
βComing into an industry with no experience, we have to question the status quo.β
That questioning began with the concept behind the beers they makeβββeach beer in a category such as light/hoppy/not hoppy/dark is either validated or vying. If a vying recipe knocks off a validated one by selling more pints, the latter beer is off the list. βWe are putting the power back into the customerβs hands,β Briana points out. βHumans love competing, and it gamifies the experience.β
Of course, that means the tasty Imperial Lager you had one visit might be gone the next.
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